Fix Your Station For Generation Now
by Tracy Johnson
It’s great to have music research that provides a map of what to play, but when it comes time to sort music, you have to have a strategic focus. How can a programmer determine the depth of the library? Should it be deep or shallow? And should we focus the genres narrowly or open them up to be wide?
It’s common for programmers to target demographics defined by the ratings services, such as 18-49 year old adults or, for some, 25-54 year old women. think of the 25 year olds and the 54 year olds you know. What do they have in common? Very little.
Here’s help on how to apply a narrow or wide programming approach to attract station’s target audience.Click to tweet
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