How To Turn Promos From Blah To Wow

How To Turn Promos From Blah To Wow

by Tracy Johnson

Every radio station runs promotional announcements. Most are commercials for their own radio station. promos add to a cluttered environment and make it even harder for the audience to listen. But let’s dig a little deeper. What is a promo for your station or your show?

A promo is a short story to influence the audience to take action or think lovely thoughts about your brand.

So how should those promos sound? What should be in them? What if you could master the art of storytelling and writing to cause a reaction in your favor?

You might also like:
Start Fast: Win Attention Like Usain Bolt

Of course it would. But that means radio needs to re-think branding, imaging and promotions.

Reimagine Promos For More Wow

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic Monthly, Plus Monthly, Premium Monthly, Premium Annual, Pro Monthly, Pro Annual and Free Trial member to access this content.
Register

Opt In Image
Become an Insider Today
The #1 Resource for Programmers and Personalities

Like Having Tracy Johnson as Consultant & Talent Coach. 4 subscriber plans starting at $5 per month. Start a free 10 day trial today.

You might also like:
Don't Let PPM Affect Brand Imaging

 

Fix Your Station For Generation Now eBook
eBook, 4.95

by Tracy Johnson. Industry experts have told you all about millennials. They’re unique, different and hard to reach. And they grew up in a world where radio wasn’t as important as in the past. […]

Radio’s Essential Guide to Using Twitter Like a Boss Presentation & Slides
Webinar, $19.00

Use Twitter Like a Boss! To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson