How To Turn Promos From Blah To Wow

How To Turn Promos From Blah To Wow

by Tracy Johnson

Every radio station runs promotional announcements. Most are commercials for their own radio station. promos add to a cluttered environment and make it even harder for the audience to listen. But let’s dig a little deeper. What is a promo for your station or your show?

A promo is a short story to influence the audience to take action or think lovely thoughts about your brand.

So how should those promos sound? What should be in them? What if you could master the art of storytelling and writing to cause a reaction in your favor?

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Of course it would. But that means radio needs to re-think branding, imaging and promotions.

Reimagine Promos For More Wow

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