Winning Features and How To Use Them
by Tracy Johnson
In all cases, the goal of managing talent is to create a relationship that builds confidence with support for personal and professional growth. Wow. That’s a mouthful. You’re probably thinking, “Great, but what do I need to know to coach air talent?”.
Glad you asked. You’ve come to the right place.
It really is hard to critique someone, but if you’re going to lead your team, it’s the most important thing you can do. You have to praise them for the positives and correct them when they could be doing better. That means telling them that something they’re doing isn’t a good idea, or why a break was a dead end.
Coaching is not about pounding talent into a mold that fits a predetermined image, but a partnership based on the principles of any healthy relationship.
And here’s the most important element: It’s up to you, the program director or talent coach to take the lead in building that relationship.
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