How To Avoid Familiarity Bias When Coaching Talent

How To Avoid Familiarity Bias When Coaching Talent

by Tracy Johnson

If you’re like most people, you’re a human being. How’s that for an opening line that is inarguable? And being human means you’re biased. That doesn’t make you a bad person. It just makes you human. But when it comes to coaching air personalities, familiarity bias is a real thing, and it’s one of the most difficult challenges to overcome.

Familiarity Bias? What’s That?

Familiarity bias is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

In social psychology, this effect is sometimes called the mere-exposure effect. It has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds.

In studies of interpersonal attraction, the more often a person is seen by someone, the more pleasing and likeable that person appears to be.

In the investment world, familiarity bias is the tendency to invest in stocks or bonds that we’re familiar with, regardless of whether those equities represent the best possible option. There is comfort in having your money invested in a business that is visible to you. It makes stocks like Disney or Coca Cola feel safer.

RELATED:
Check This Out: You CAN Deliver A Great Break in 7 seconds

Familiarity bias has a strong influence on what you buy. You have an iPhone, and when the new MacBook comes out from Apple, you buy it. Yes, they’re great computers, but are they that much better than other machines? Probably not. But your familiarity with the brand helps convince you that it’s the best choice. You’re biased.

Familiarity Bias in Programming

Hey, sorry! This content is reserved for Insiders members. If you’re an Insider, log in now. If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic Monthly, Plus Monthly, Premium Monthly, Premium Annual, Pro Monthly, Pro Annual and Free Trial member to access this content.
Register
Opt In Image
eBook: Air Check Sessions That Don't Suck
17 Themes to Turbo-Charge Coaching Sessions

It’s All About The Hook eBook
eBook, $4.95

  by Tracy Johnson. Time Spent Listening, increased engagement and higher ratings all depend on one thing: Listener attention. And the key to gaining attention is getting breaks off to a fast start. This eBook […]

30 Tips For Perfect Teases Webinar on Demand
Webinar, $19.00

30 Tips For Perfect Teases… The easiest way to improve your current ratings is to make content more important with effective teases. Teasing your best content is a critical step in the process of […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson