Audience Magnet Blueprint
by Tracy Johnson
Almost every time a programmer asks talent to sit down for an air check meeting, they get the typical air talent excuses. It usually goes something like this:
PD: Hey, let’s get together and go over a recent show. I pulled last Tuesday’s 8am hour.
Talent: Aww…You got us in a bad hour. That isn’t typical. We usually have more going on in the show but the sales promotion got in the way.
Many times, they don’t even remember last Tuesday’s show. it’s just a defense mechanism.
Programmers and talent coaches have to overcome this common excuse. Here’s how.
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