Overcome Air Talent Excuses: Aw, You Caught Me in a Bad Hour

Overcome Air Talent Excuses: Aw, You Caught Me in a Bad Hour

by Tracy Johnson

Almost every time a programmer asks talent to sit down for an air check meeting, they get the typical air talent excuses. It usually goes something like this:

PD: Hey, let’s get together and go over a recent show. I pulled last Tuesday’s 8am hour.

Talent: Aww…You got us in a bad hour. That isn’t typical.¬†We usually have more going on in the show but the sales promotion got in the way.

Many times, they don’t even remember last Tuesday’s show. it’s just a defense mechanism.

Programmers and talent coaches have to overcome this common excuse. Here’s how.

Overcoming “Bad Hour” Excuse

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