How To Air Check Radio Shows: Theme #11-Emotional Moments

How To Air Check Radio Shows: Theme #11-Emotional Moments

by Tracy Johnson

The difference between good shows and extraordinary shows is often the ability to connect with the audience with emotional moments. That makes for a great air check theme.

Remember, emotions aren’t just making people cry or being sensitive. It’s being provocative. Provocative has nothing to do with dirty or edgy. It’s the ability to cause a reaction from your target listener. That’s powerful.

In this technique, focus all of your attention on how well you are making the audience feel something. Ignore the information and facts. Focus instead on what talent is actually doing with the topic.

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Air Check Theme: Emotional Moments

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