This One Word Guarantees More Response

This One Word Guarantees More Response

by Tracy Johnson

Want to increase response for promotions and contests? That can be done through language. Use the right words and response rates can soar. But there’s one word that delivers more response.

That word is NEW.

“New” communicates excitement. It creates expectation. New means change, presumably for the better.

Brands launch new products, or new improvements for an existing product and spend a fortune marketing it. Auto manufacturers update their previous model and have a “new” product to entice you. Television networks promote their shows as the “new season of…”

New Language, More Response

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