Analysis is killing some great moments on the air. And it’s holding back some radio stations. More specifically, programming over-analysis is crushing many air personalities. Reaction to ratings data and research has led many broadcasters to ask, “Is talk bad?”.
Let’s look at it another way.
Reliable data tells us that if our diet consists of four Big Macs per day, with super-sized fries and a large chocolate shake, and we don’t exercise, we’ll become obese and have a high likelihood of heart disease. Science can tell you the percentages and exactly what will happen.
That’s not the diet that caused Jarod to lose all that weight! Yes, I know Jarod was Subway, but you get the point.
So, applying the logic of an overly analytical PD, he/she may suggest that eating one Big Mac per day would result in 1/4 the risk. This is, mostly ridiculous. There is a threshold at which the risk becomes dangerous. Extrapolating data from the whole is inaccurate.
If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic, Plus, Premium, Premium Annual, Pro, Pro Annual and Trial member to access this content. Register
by Tracy Johnson. Discover the power of a recycling strategy to deliver more value from your best content. You’ll learn why and how recycling can work for your show as we explore the techniques of re-playing, […]
Why do some personalities never get traction in a market and others become familiar quickly and stay relevant indefinitely? In this presentation, Tracy Johnson shares the the nine fundamentals you must have to survive and […]