A Guide on How to Program Jingles

A Guide on How to Program Jingles

by Tracy Johnson

There are many different ways to identify your radio station, but many first time programmers…and even some experienced PDs…fall into ruts. Program jingles for greater effect.

First, decide if you need jingles, or want them. Many times, inexperienced PD’s assume that jingles are a good idea just because they add tempo to the station. But there are many other ways to identify your brand. And often, it sounds more contemporary than some of the jingle offerings that haven’t really changed that much since the 80s.

The goal of any jingle package should be to identify your station, make your brand memorable and send a message about what it stands for. The right package can sear your brand into the minds of the listener.

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Once you’ve decided that jingles are for you, and have chosen the package, it’s time to go to work on inserting them into format clocks.

Creative Ways To Program Jingles

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