Quick, Easy Ways To Test Hooks

Quick, Easy Ways To Test Hooks

by Tracy Johnson

Hooks are the most important part of each break on the air. If you don’t command listener attention quickly, they’re gone. A headline on an online post is designed to cause you to take action. If’ it’s not provocative enough to get your click, the publisher doesn’t win engagement. That’s why successful online sites go to great lengths to test headlines. So doesn’t it make sense to test hooks you’re using on the air?

Of course it does. But how can you test hooks? There’s no research budget. Fortunately, it’s free. And it’s fast. And it’s easy. That’s a great combination for today’s broadcaster.

You might also like:
What Radio Can Learn From Television To Improve Hooks

Air talent: Test hooks before you put them on the air. It’s easy. Here’s how to do it.

Click to tweet

It does take discipline to do it consistently, but if you make it part of your daily routine, you’ll start cranking out great hooks in no time.

How To Test Hooks

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic, Plus, Premium, Premium Annual, Pro, Pro Annual and Trial member to access this content.
Register

You might also like:
Hook Your Audience: Don't Start At The Beginning

Fix Your Station For Generation Now eBook
eBook, 4.95

by Tracy Johnson. Industry experts have told you all about millennials. They’re unique, different and hard to reach. And they grew up in a world where radio wasn’t as important as in the past. […]

Storytelling 2.0: How to Tell Compelling Stories Presentation & Slides
Webinar, $19.00

Storytelling 2.0… A well told story stays told, but poorly told stories are never really heard. At the heart of nearly every brand’s success is the ability to tell a story. Some folks are naturally […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson