Quick, Easy Ways To Test Hooks

Quick, Easy Ways To Test Hooks

by Tracy Johnson

Hooks are the most important part of each break on the air. If you don’t command listener attention quickly, they’re gone. A headline on an online post is designed to cause you to take action. If’ it’s not provocative enough to get your click, the publisher doesn’t win engagement. That’s why successful online sites go to great lengths to test headlines. So doesn’t it make sense to test hooks you’re using on the air?

Of course it does. But how can you test hooks? There’s no research budget. Fortunately, it’s free. And it’s fast. And it’s easy. That’s a great combination for today’s broadcaster.

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Listeners Lean In When Breaks Start With a Fast Hook [video]

Air talent: Test hooks before you put them on the air. It’s easy. Here’s how to do it.

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It does take discipline to do it consistently, but if you make it part of your daily routine, you’ll start cranking out great hooks in no time.

How To Test Hooks

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Hook Your Audience: Don't Start At The Beginning
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Transform your show by getting a fast start in each break with the power of a strong opening line.


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