How a Compelling Hook Leads to A Great Personal Story [audio]

How a Compelling Hook Leads to A Great Personal Story [audio]

by Tracy Johnson

The difference in being ignored on the air and actually being heard can be as simple as crafting a compelling hook. The hook can make otherwise self-absorbed stories much more relatable.

But most personalities don’t put enough time into crafting a compelling hook. When the topic is framed properly, it provokes curiosity and interest.

Hooks are the single most important element of the five-step storytelling process.

The sequence is: Hook, Setup, Dress-up, Payoff and Blackout.

DeDe In The Morning’s Compelling Hook

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