Ditch the facts: Tell Me A Story

Ditch the facts: Tell Me A Story

by Tracy Johnson

One of the strongest recommendations for virtually all radio stations is to drop the news. Instead, we recommend they ditch the details to tell more stories.

The number of listeners tuning in to be updated on news is finite. It’s incredibly small. Those that are seeking news have a place to get that fix. Great stories, however, never run out of ears. And when those stories are on topics relevant to your listener’s lives today, they resonate.

So what does that mean to you, the personality or programmer? Or news presenter? Air personality? How about you, the storyteller?

Want to attract more listening? Ditch the details and tell me a story!

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Ditch the details. Facts and figures make for horrible stories. They are simply where your story starts. As a storyteller, your job is to interpret the details, putting it into an interesting context.

How to Ditch The Details

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Content Superhero: What Causes Tune Out

Content Superhero: What Causes Tune Out

by Tracy Johnson

Content Superhero: What Causes Tune Out?

Opt In Image
Tracy Johnson's Audience Magnet Course
Become a Wildly Successful Personality Without Depending On Your PD, Station or Company

The industry's first online video course is a complete training program for radio personalities.

This is the breakthrough you've been waiting for.

 

Content Superhero: What Causes Tune Out

Content Superhero: What Causes Tune Out

by Tracy Johnson

Content Superhero: What Causes Tune Out?

Opt In Image
Tracy Johnson's Audience Magnet Course
Become a Wildly Successful Personality Without Depending On Your PD, Station or Company

The industry's first online video course is a complete training program for radio personalities.

This is the breakthrough you've been waiting for.