Treat Them Like Dogs
by Tracy Johnson
It’s easy to fall into the trap of judging impact by volume of phone calls. But more and more, I hear this complaint:
Hey, Tracy. The phones are dead. Nobody’s calling. What should I do?
It’s comforting to see a full bank of blinking lines. It’s instant assurance that the audience is there. Whew!
But you also know that a lot of phone calls (or emails, or Facebook posts, or text messages) isn’t a good indicator of show quality. If it were, you could just schedule a segment about a controversial topic like free health care each day and start cashing ratings bonus checks.
The phone isn’t ringing like it used to. What’s an air personality to do?Click to tweet
This isn’t a problem for many multi-personality shows, but if you’re on by yourself, audience input can be a valuable co-host.
If you’re noticing a steady decline in audience response, it may mean nothing. Or it could be a problem. Here’s how to analyze the situation:
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