8 Guaranteed Ways to Get Listener Calls-Quickly [video]

by Tracy Johnson

How can you get more listener calls? Put great calls on the air! It’s the chicken or egg syndrome, and sounds kind of flippant, but the fastest way to get listener calls is to put great calls on the air.

So, if great calls bring more calls, how can you get it started? At a time when fewer listeners are actively calling, especially on a new show, what’s an air personality to do?

It’s not as simple as just saying, “call and talk to us” or giving the phone number over and over.

More Listener Calls Are a Good Thing

What if the phone just doesn’t ring? That happens, even when the content is terrific. The opposite is also true. You can make every line light up just by introducing a topic like Gun Control, Women’s Rights or Legalizing Marijuana. A full bank of blinking lines doesn’t mean your content is compelling

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Think about it logically. A great phone response might generate 20-30 calls. Even if those calls represent just 1% of your audience, that would translate into only 2,000-3,000 listeners? Yet your cume is almost certainly much larger than that, even if you’re a brand new show on a new station. So don’t mistake active phone response for effectiveness.

Listener calls are only a tool to make you sound better, and only a few great calls can make it sound like a party. Remember Wolfman Jack in American Graffiti? This scene from the famous 1973 movie demonstrates how radio is show business. It’s theater of the mind! (Yeah, you know you want to watch that classic again.)

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Still, all else being equal, it’s better to have calls than to not have calls. The option of adding a listener comment can improve many segments.

With that in mind, here are 14 things guaranteed to make the phone ring.

8 ways To Get Listener Calls

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 Listeners As Cast Members… Listeners can be great contributors for any radio show, but can also be deadly. In this presentation, Tracy Johnson shows you how to get more calls, manage them properly and […]

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