Reacting to NOW

Reacting to NOW

by Tracy Johnson

You’ve probably noticed, but the world moves fast, and information is coming at light speed. In a world where your listeners have access to breaking news and instant updates before that next talk break comes on, reacting to now is more and more important.

When that big moment comes along, how you respond in the moment can be the difference between creating a moment your audience remembers for years, or being lost in the noise.

When the audience tunes in and you’re talking about yesterday’s story, you sound out-of-touch. Because everything that happens today is bigger, faster and more high-profile. And the story turns over in hours, if note minutes. It’s constantly changing.

You might also like:
Dealing With Tragedy; A Mall Shooting

And it’s not just in those big news events, either. It’s the same in sports, celebrity news and politics (Thanks, Mr. Trump).

How can you keep up and compete, especially when so many personalities are voice-tracked or recorded in advance?

Reacting to Now: Just Do It

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month.
Register

Opt In Image
Tracy Johnson's Audience Magnet Course
Become a Wildly Successful Personality Without Depending On Your PD, Station or Company

The industry's first online video course is a complete training program for radio personalities.

You might also like:
Being Personal In Times of Tragedy Requires Being Vulnerable [audio]

This is the breakthrough you've been waiting for.

 

The Original Morning Radio
eBook, $19.95

The original Morning Radio has been described as the Bible of Personality Radio. Find out why programming and personality legend Scott Shannon described it as, “The best book I’ve ever read about radio… period.” Tracy Johnson's Audience Magnet Course […]

How To Build a Listener Avatar You Can Really Use Presentation & Slides
Webinar, $19.00

Be An Audience Magnet… Build a customized, personalized audience persona to help guide every decision you make with your brand. When you truly understand your audience, you can engage them in new and deeper […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson