Capturing The Moment In a Personal Way [audio]

Capturing The Moment In a Personal Way [audio]

by Tracy Johnson

One of the hardest things for air personalities is finding a way to be personal and relevant with a unique angle when talking about a topic that literally everyone is talking about. Capturing the moment in a personal way is hard.

It happens when a local sports team wins a championship or a major news story breaks and life just stops. Everyone’s attention is riveted on that one big story. For example, on the Monday after the Las Vegas murders at the Jason Aldean concert, this topic was on the top of your audience’s mind. What could you do on the air to stand out and connect with your audience in a personal way?

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