Memorize And Repeat This Mantra For Success: Tease-Hook-Payoff-Repeat [audio]

Memorize And Repeat This Mantra For Success: Tease-Hook-Payoff-Repeat [audio]

by Tracy Johnson

Sometimes we make it way too difficult for listeners by thinking too much. In the process, our content gets complicated and the audience has a hard time staying with us. Or we spend too much time developing details and invest too little effort in finding the relatable essence of a topic. If you find that happening on your show, remember these four steps: Tease-hook-payoff-repeat.

It works for Jonny, Holly & Nira (and their terrific producer Amy), the highly successful morning show on CHR Virgin 94.5/Vancouver. A mildly interesting story came out about eclectic (and somewhat obscure) singer Erykah Badu’s mother being Ms. Jackson referenced in Outkast’s hit from 2000.

You might also like:
How To Disguise a Tease as Content [audio]

Erykah is talented, and somewhat notorious, but when it comes to topicality, she’s not exactly Justin Bieber or Katy Perry. Still, the story was interesting to the show, and they turned it into strong entertainment and must-listen moments on the air by dramatizing the content.

Tease-Hook-Payoff-Repeat on Display

Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic Monthly, Plus Monthly, Premium Monthly, Premium Annual, Pro Monthly, Pro Annual and Free Trial member to access this content.

You might also like:
You Should Tease Like This Bookstore [video]
Opt In Image
30 Tips For Perfect Teases
View this presentation and get the slides

Unlock your teasing superpowers to get more appointments and TSL

Winning Features And How To Use Them eBook
eBook, 4.95

  by Tracy Johnson. Features are the fastest way to build an on-air following. They establish promotable moments, act as a container for content and attract listeners by being familiar. Now you can learn […]

Secrets Revealed: Contests That Win Presentation & Slides
Webinar, $19.00

Radio has always been on the cutting edge of contests, but times have changed and methods must be adjusted. In this presentation, Tracy Johnson reveals the secrets that winning stations use to turn contests into […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.