The Art of the Tease is Seduction

The Art of the Tease is Seduction

by Tracy Johnson

The most common point of tune-out is commercials. So how do you get better ratings? Reduce tune-out in stop sets, or entice listeners to remember to come back to the show. That’s where teasing comes in, and the art of the tease is seduction.

Encouraging the audience to listen through breaks, tune in more frequently and tell their friends should be part of your show already, so work on designing these elements creatively.

Seduction is Anticipation

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