Steal These Creative Personality Promos That Drive Image, Online Traffic and Tune In [audio]

Steal These Creative Personality Promos That Drive Image, Online Traffic and Tune In [audio]

by Tracy Johnson

It’s hard to truly change listener behavior. But with consistently effective promotion, we can persuade listeners to find us and use us more. Creative personality promos are important for air talent. But applying some imagination can accomplish much more than you might think.

Each promo should accomplish at least one of three primary goals: Drive tune-in, advance a storyline or establish personality traits for show characters. If they do all three, that’s a bonus. But there’s a new campaign on The New Sweet 98.5 in Omaha that takes the concept one step further.

Creative Personality Promos That Drive Response

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