The Inverted Funnel: Anatomy of a Radio Break [audio] [video]

The Inverted Funnel: Anatomy of a Radio Break [audio] [video]

by Tracy Johnson

What’s your process for getting ideas on the air? And what methods to you have in place for collecting show content and converting it into stories listeners can relate to? Here’s a structure that…

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  by Tracy Johnson. Time Spent Listening, increased engagement and higher ratings all depend on one thing: Listener attention. And the key to gaining attention is getting breaks off to a fast start. This eBook […]

Turn Daily Life Into Daily Content Presentation & Slides
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Turn Daily Life Into Daily Content Presentation & Slides

Turn Daily Life Into Daily Content Presentation & Slides

by Tracy Johnson

Turn Daily Life Into Daily Content…

The best preparation comes from your every day life. It’s content based on everyday experience, observation and being in the audience’s world. But it’s not as simple as just talking about what you did last night.

In this presentation, find out how to harvest your everyday life for truly unique, one-of-a-kind entertainment.

Including:

    • Why most shows are either over-prepared or under-prepared.
    • The problem with the concept of living your life on the air.
    • How great personalities like Kidd Kraddick, Jeff & Jer, The Bert Show & Jonny Holly & Nira do it.
    • How to create buckets of content that make show prep easy-and fun.
    • The process of converting topics to ideas and ideas to entertainment.
    • The most valuable and important step in the prep process.
    • How to harvest everyday observation and experiences for on-air content.
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Opt In Image
Storytelling Basics
View this presentation and get the slides

How to structure entertaining breaks by understanding the anatomy of a story.