In spite of so many high profile news stories in 2016, HGTV out-rated CNN.
They do it by knowing who they’re for, who they are, and executing.
Your brand can do the same by following some simple steps.
Knowing who you’re for, and what you’re for are two of the most important things each media brand must decide. There’s a place for hard news, for engaging political debate and there’s a place to escape from it. It’s critical that each brand be clearly defined, and not get caught in the dangerous middle. And there’s a valuable lesson from HGTV.
There’s a lot of stress in the world today. Everyone seems on edge, quick to shout their disapproval of anything that doesn’t perfectly align with their idea of how the world should be. The 2016 U.S. election was certainly full of drama, intrigue, vitriol and stress. That’s likely to continue. The key question is how you should react to it.
What your brand can learn about winning audiences, courtesy of HGTV and Hallmark
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Is your show an amplification of the real world or an escape from it? Do you relieve your audience of stress, providing a safe oasis to engage with your personality? Or do you contribute to the anxiety of everyday life?
If you listen to your audience, most are seeking entertainment sources to get away from their problems, at least for a short time. Being that safe place can be a welcome relief for an audience that wants to be comforted, feel safe and get away from it all.
Knowing Who You’re For, Ala HGTV
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