What HGTV Can Teach You About Your Brand

What HGTV Can Teach You About Your Brand

by Tracy Johnson

  • In spite of so many high profile news stories in 2016, HGTV out-rated CNN.
  • They do it by knowing who they’re for, who they are, and executing.
  • Your brand can do the same by following some simple steps.

Knowing who you’re for, and what you’re for are two of the most important things each media brand must decide. There’s a place for hard news, for engaging political debate and there’s a place to escape from it. It’s critical that each brand be clearly defined, and not get caught in the dangerous middle. And there’s a valuable lesson from HGTV.

There’s a lot of stress in the world today. Everyone seems on edge, quick to shout their disapproval of anything that doesn’t perfectly align with their idea of how the world should be. The 2016 U.S. election was certainly full of drama, intrigue, vitriol and stress. That’s likely to continue. The key question is how you should react to it.

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Is your show an amplification of the real world or an escape from it? Do you relieve your audience of stress, providing a safe oasis to engage with your personality? Or do you contribute to the anxiety of everyday life?

If you listen to your audience, most are seeking entertainment sources to get away from their problems, at least for a short time. Being that safe place can be a welcome relief for an audience that wants to be comforted, feel safe and get away from it all.

Knowing Who You’re For, Ala HGTV

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Storytelling 2.0: How to Tell Compelling Stories Presentation & Slides
Webinar, $19.00

Storytelling 2.0… A well told story stays told, but poorly told stories are never really heard. At the heart of nearly every brand’s success is the ability to tell a story. Some folks are naturally […]

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Storytelling 2.0: How to Tell Compelling Stories Presentation & Slides

Storytelling 2.0: How to Tell Compelling Stories Presentation & Slides

by Tracy Johnson

Storytelling 2.0…

A well told story stays told, but poorly told stories are never really heard.

At the heart of nearly every brand’s success is the ability to tell a story. Some folks are naturally great storytellers, while others have to work at it a little more.

In this presentation, Tracy Johnson shares the step by step process to tell stories that are heard, remembered and shared.

Including:

  • The 7 most powerful words on the radio
  • A lesson from Tommy Chong that will make you a better broadcaster
  • Why using lists on the air is a big mistake
  • How to apply the 3 E’s of Entertainment on your show
  • Which details to put in and which to leave out
  • The difference between topics and stories
  • How to hijack a topic to make it your own story
  • The #1 mistake personalities make when telling stories
  • How to tell stories to extend TSL
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NOTE: This presentation builds on: Storytelling Basics: Story Structure. If you haven’t seen it yet, you might want to do so before this one.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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Tracy Johnson's Audience Magnet Course
Become a Wildly Successful Personality Without Depending On Your PD, Station or Company

The industry's first online video course is a complete training program for radio personalities.

This is the breakthrough you've been waiting for.