Personality Profile: Jo Jo Kincaid: Every Break Matters
by Tracy Johnson
Jo Jo Kincaid brings it on the air. Every day. Every break. I worked with Jo Jo in the early 90’s and the thing that impressed me most is that he knew that every break matters. He never phoned it in.
Sure you play the same songs every day… and you may get bored, but your listeners don’t have to be.
They tune in to be put into a good mood, and that has nothing to do with how you feel. Every day, you have to BRING IT, and the restrictions of the format clock or music count are no excuse for failing to entertain the audience.
Here’s Jo Jo Kincaid, when he was on KKLQ/San Diego, 1989… with an example of what that means:
More on Jo Jo Kincaid
Jo Jo understood what it means to be an entertainer. He created an atmosphere of fun and excitement inside the studio. It was an electricity that reached through the speakers and connected with the audience personally. It was impossible to listen to his show and not feel the vibe.
One of the greatest compliments for any air talent is that the radio stations sounds better when they’re on. That’s Jo Jo.
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