The High Risk Zone of Every Talk Break

The High Risk Zone of Every Talk Break

by Tracy Johnson

Do you know why your PD limits your talk breaks? Because every time a talk break begins, the station enters a high risk zone. It drives them crazy because they can’t control what comes out of your mouth. The mic goes on and their stress level rises. And many punch the button. They’re gone before you have a chance.

It reminds me of a quote from Fran Lebowitz, a journalist from decades ago:

Radio news is bearable. This is due to the fact that while the news is being broadcast, the disc jockey is not allowed to talk.

That may seem unfair. But the high risk zone is a real thing. And it’s not just because they can’t control your content. As soon as you start talking, the chances of audience tune out increases.

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Listen To How This Personality Turns Generic Content Into a Break Of His Own [audio]

It’s harsh, but it’s not because your talk is weak or personality is bad. It’s because you’re disrupting the listening experience every single time. And any talk that fails to relate to the audience is too much talk.

Why Talk Enters The High Risk Zone

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