The High Risk Zone of Every Talk Break

The High Risk Zone of Every Talk Break

by Tracy Johnson

Do you know why your PD limits your talk breaks? Because every time a talk break begins, the station enters a high risk zone. It drives them crazy because they can’t control what comes out of your mouth. The mic goes on and their stress level rises. And many punch the button. They’re gone before you have a chance.

It reminds me of a quote from Fran Lebowitz, a journalist from decades ago:

Radio news is bearable. This is due to the fact that while the news is being broadcast, the disc jockey is not allowed to talk.

That may seem unfair. But the high risk zone is a real thing. And it’s not just because they can’t control your content. As soon as you start talking, the chances of audience tune out increases.

You might also like:
How To Get the Most Out Of Your Radio Voice

It’s harsh, but it’s not because your talk is weak or personality is bad. It’s because you’re disrupting the listening experience every single time. And any talk that fails to relate to the audience is too much talk.

Why Talk Enters The High Risk Zone

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic, Plus, Premium, Premium Annual, Pro, Pro Annual and Trial member to access this content.
Register

You might also like:
Forget Original Material: Focus on Unique Performances [audio]
Opt In Image
Become an Insider Today
The #1 Resource for Programmers and Personalities

Like Having Tracy Johnson as Consultant & Talent Coach. 4 subscriber plans starting at $5 per month. Start a free 10 day trial today.

 

Build a 5-Star Personality Brand ebook
eBook, 4.95

  by Tracy Johnson & Angela Perelli If you’re on the air, or coaching someone who is, developing a character profile is the most important thing you can do for your future. A well-defined […]

Content Superhero Chapter 1: Content Kryptonite Presentation & Slides
Webinar, $19.00

The fastest way to increase your ratings is to keep current listeners around longer. They already like you, and have demonstrated an interest in what you offer. So doesn’t it make sense to focus […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson