What Should Your Last Break Sound Like? [audio]

What Should Your Last Break Sound Like? [audio]

by Tracy Johnson

To you, it’s the end of your workday. You’re off the clock. It’s quittin’ time! It’s off to the golf course. It’s time to end the show with your last break of the day.

So what should you do? The PD tells you they don’t want you to make a big deal of it, because it invites listeners to tune out. Or, they suggest that you promote the next show coming up. Or some may even want you to just fade aways and not say anything.

It’s true that, to your listener, nothing really changes. Your last break of the day isn’t their last break. We don’t listen to radio the way we watch television, so maybe we shouldn’t make a big deal out of the end of the show.

You might also like:
How to Perform With the Conscience of the Listener

Then there’s the problem of the last break often becoming a “throw away” segment. Most personalities put about as much preparation into it as that “warm up” break at 5am when they’re just getting started. Throwing away either break is a mistake.

What’s right? What’s wrong? What should you do?

Programming The Last Break

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month.
Register

Opt In Image
Tracy Johnson's Audience Magnet Course
Become a Wildly Successful Personality Without Depending On Your PD, Station or Company

The industry's first online video course is a complete training program for radio personalities.

You might also like:
7 Ways to Add Personality By Ize-Ing Content [audio]

This is the breakthrough you've been waiting for.

 

Become an On-Air Superstar
eBook, $4.95

Tracy Johnson's Audience Magnet Course Become a Wildly Successful Personality Without Depending On Your PD, Station or Company The industry's first online video course is a complete training program for radio personalities. This is […]

Listeners As Cast Members Seminar on Demand
Webinar, $19.00

┬áListeners As Cast Members   Tracy Johnson's Audience Magnet Course Become a Wildly Successful Personality Without Depending On Your PD, Station or Company The industry's first online video course is a complete training program […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson