How To Brand Radio Content to Be Share-able [audio]

How To Brand Radio Content to Be Share-able [audio]

by Tracy Johnson

You have a brand, a unique identity. And each moment on the air is an opportunity to brand radio content to support your brand.

This is yet another level that you probably don’t think about. Each individual segment can be it’s own mini-brand, another doll that also changes the whole. But to unlock the power of content branding, you have to actively brand radio content.

And you can turn that into a tremendous asset by branding your stories. And that can be the difference between an ordinary, interesting break and content that causes listeners to talk about you and share with friends and coworkers.

You might also like:
How To Insert Personality Into Topics [audio] [video]

This should be a part of your show prep process.

Brand Radio Content To Be Memorable

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider, log in now. If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Basic Monthly, Plus Monthly, Premium Monthly, Premium Annual, Pro Monthly, Pro Annual and Free Trial member to access this content.
Register
Opt In Image
Webinar on Demand: Storytelling Basics
Learn to structure each break following this 5-step structure.

 

Everyone can improve their performance by learning to tell stories more effectively. In this webinar, you'll understand how to tell stories and the process of creating great stories, from hook to setup to dress up to payoff and blackout.

You might also like:
How a Personal Storiy Comes Alive Using Improv Skills [audio]

Air Check Sessions That Don’t Suck
eBook, $4.95

  by Tracy Johnson. These 17 simple, practical themes to turn air check sessions into fresh, interesting, and productive meetings for talent. Each evaluation comes with questions and thought-starters. It’s perfect for PD’s that want to inspire talent […]

It’s All About The Hook Webinar on Demand
Webinar, $19.00

It’s All About The Hook… Discover the power of a great opening line, and how a strong hook can add up to five times the engagement for any break on the air. In this […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson