Air Checks That Don’t Suck
by Tracy Johnson
You have a brand, a unique identity. And each moment on the air is an opportunity to brand radio content to support your brand.
This is yet another level that you probably don’t think about. Each individual segment can be it’s own mini-brand, another doll that also changes the whole. But to unlock the power of content branding, you have to actively brand radio content.
And you can turn that into a tremendous asset by branding your stories. And that can be the difference between an ordinary, interesting break and content that causes listeners to talk about you and share with friends and coworkers.
This should be a part of your show prep process.
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