7 Ways to Add Personality By Ize-Ing Content [audio]
by Tracy Johnson
One of the basic pillars of performance is relating to an audience on their terms. I call it ize-ing content.
Personalities that are friendly, warm and involved in the listener’s world become friends. But you can’t become friends unless you add personality to your show. Otherwise, you’re just a voice on the radio.
This seems to be a declining art. Air talent sounds increasingly robotic, detached and as a whole seems to be losing the warmth that goes beyond content, topics or material.
Perhaps it’s a by-product of our obsession with the PPM-centric programming philosophy of eliminating all “useless” talk, keeping it tight and trying to win more occasions of listening. The actual words may not be needed, so they’re eliminated.
Or perhaps we’ve inadvertently raised a generation of air talent that doesn’t understand the importance of being authentic, natural, relatable talent.
Or maybe personalities really are disconnected from the audience because they’re voice-tracking multiple stations in other cities they know nothing about.
What’s missing is content additives, relatable comments, phrases, mentions and observations that let them know we are real, live, living and breathing human beings getting through life the same way they are.
Add Personality By Ize-Ing Content