The Most Important Characteristic For Radio: Be Funny

The Most Important Characteristic For Radio: Be Funny

by Tracy Johnson

Ever wonder how important it is to be funny on the air? Wonder no more. It’s important. In fact, nothing else is even close.

It’s by far the most desired trait for air personalities. If you’re not sure about that, just look at shows that are truly funny. They’re usually on top, especially if they also feature likable air talent.

And many research studies prove it, including a project from Strategic Solutions Research and Alan Burns & Associates,

Proof That It Pays to Be Funny

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