6 Paths to Emotional Radio [video]
by Tracy Johnson
Emotional radio. It’s the holy grail for personalities. Creating emotional moments on the air is the key to capturing the hearts of the audience.
Consultant Jaye Albright says:
Entertainment means: enabling another to experience his or her feelings in a safe environment. Make a person laugh, make them cry, make them shake their fists in anger – you have committed entertainment.
In our ever-changing radio world consumed with consolidation, format micro-targeting and corporate strategies designed to garner overall market share through defensive programming approaches, the screams of programmers and air talent echo through our industry that the “fun” is gone.
For sure, radio has changed. In even the smallest markets, major companies wield more advanced tools, greater expertise and higher standards to raise the competitive bar. Technological advances make it possible for even the smallest markets to employ major market talent. Meanwhile, increased competition from peripheral media sources threaten to expand listener choices beyond our wildest imagination.
What have we gained? While listeners are challenged to sort through the options, radio programming has become a collection of duplicated formats, packaged and copied from market to market. And recent research indicates listeners are responding by finding other ways to be entertained.
Emotional Radio > Local Radio