Dead Ends and Detours Destroy Momentum [audio]

Dead Ends and Detours Destroy Momentum [audio]

by Tracy Johnson

Dead ends and detours are the most frustrating things on a road trip. But they’re even more destructive on radio shows.

When traveling, two unforeseen things occur:

You come to a detour that routes you in a direction you had not intended. It’s annoying at first, but some detours turn out to be okay. Some even enjoyable. They take you places you would otherwise miss. In fact, some detours can become the highlight of your trip. However, stay on the detour too long, and you never make it to your intended destination.

Another unexpected event is coming to a dead-end. A road block. Dead ends are never a good thing. All you can do is turn around and retreat. It’s impossible to move forward.

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The same things happen on the air. They destroy momentum, annoy listeners and turn otherwise valuable breaks into a horrible listening experience.

Avoiding Dead Ends and Detours

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