Dead Ends and Detours Destroy Momentum [audio]

by Tracy Johnson

Dead ends and detours are the most frustrating things on a road trip. But they’re even more destructive on radio shows.

When traveling, two unforeseen things occur:

You come to a detour that routes you in a direction you had not intended. It’s annoying at first, but some detours turn out to be okay. Some even enjoyable. They take you places you would otherwise miss. In fact, some detours can become the highlight of your trip. However, stay on the detour too long, and you never make it to your intended destination.

Another unexpected event is coming to a dead-end. A road block. Dead ends are never a good thing. All you can do is turn around and retreat. It’s impossible to move forward.

You might also like:
A Freakin' Hilarious Job Description for Program Director

The same things happen on the air. They destroy momentum, annoy listeners and turn otherwise valuable breaks into a horrible listening experience.

Avoiding Dead Ends and Detours

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month.
Register

Opt In Image
The World's Premiere Talent Coach!
Available Now In Markets Worldwide

Every performer needs a coach. That's where we come in.

The difference between good and great is personalities that relate to listeners.

Wanna win? So do we. We develop on-air superstars, and are ready to make you our next success story.

You might also like:
This is How Celebrity Chef Gordon Ramsay Would Fix Your Radio Show

 

Use Twitter Like a Boss
eBook, 4.95

The World's Premiere Talent Coach! Available Now In Markets Worldwide Every performer needs a coach. That's where we come in. The difference between good and great is personalities that relate to listeners. Wanna win? […]

Master The Basics Seminar on Demand
Webinar, $19.00

Master The Basics     The World's Premiere Talent Coach! Available Now In Markets Worldwide Every performer needs a coach. That's where we come in. The difference between good and great is personalities that […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson