Major Promotion: Who’s On (Your Station)? [video][audio]

Major Promotion: Who’s On (Your Station)? [video][audio]

by Tracy Johnson

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That’s what The Who’s On promotion can do for you.

The campaign combines intrigue, suspense, appointment tune in, a major payoff, online components and share-ability. Sound like a winner? It is.

Here’s how it works:

Who’s On Concept

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