Ordinary Kindness

Ordinary Kindness

by Tracy Johnson

Ordinary Kindness is a campaign that has potential to become a share-able, talk-able, sustainable and actionable focal point for any radio station. It’s best-suited for stations with a strong community connection and those who support traditional values.

Contemporary Christian stations and AC shows are ideal for this idea, but it could be the focal point for a personality-oriented show that wants to leave its’ mark and make an impact. This is a major campaign that should become part of the fabric of the brand over a long period of time. It’s one of those promotions that can be the main “A” promotion between other campaigns or live in the background if another promotion takes priority.

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Even more exciting: It can spread far beyond the station’s fans and cume and can become a movement in the communities served.

Ordinary Kindness Described

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