Feature: Second Date Update

Feature: Second Date Update

by Tracy Johnson

Second Date Update is one of our Top 10 Best Personality Features, and a terrific feature that allows personalities to deliver emotional relationship stories. Putting those stories in a content container adds a layer of anticipation and expectation.

This works for almost all shows, in almost all formats. It is a great tool for storytelling, as it provides a frame to give your story some structure. It’s a key feature for Hot 96.9 in Boston.

Making Second Date Update Work

The feature is best for stations that target an audience in the “dating” demographic, primarily 18-34 year olds. The feature itself is easy to understand, though it’s tricky to execute properly.

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Relationship Feature: Gets In Your Business [audio]

The concept:

Invite listeners who have had one date, but can’t get a second, to tell you their story. Your show finds out what went wrong. And it’s never what they expect.

Second Date Update Execution

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Feature: War of the Roses [audio]

 

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