Manage Radio Features Like Disneyland Manages Rides

Manage Radio Features Like Disneyland Manages Rides

by Tracy Johnson

Many broadcasters agonize over on-air  features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD’s must manage radio features.

One reason they end up keeping old, worn out show segments is simply because they’ve been doing them a long time. They figure that since it worked once, it’s still valid. Maybe. Maybe not.

Here’s the problem: When new features are added to keep the station fresh, it gets really crowded. There’s not enough room for any of them to breathe. Those features need to be pruned.

There’s a simple way to manage radio features.

Truth is, you only need one great feature to be #1. It’s The One ThingYet we hear show after show that present so many things nothing has a chance to really stick.

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If you remove a feature for a week, and nobody asks about it, it’s safe to assume the feature was useless.

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Manage Radio Features Like Disney

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