Features: What’s Your Carpool Karaoke?

Features: What’s Your Carpool Karaoke?

by Tracy Johnson

James Corden’s Carpool Karaoke is a feature on his television talk show. You may not know the name of his show (The Late Late Show). In fact, you probably don’t because most people don’t. Most don’t even know Carpool Karaoke is part of a show. They think it’s just a feature.

The point is that you may have never heard of Corden if it weren’t for this signature feature. It’s a mini-brand that’s taken on a life of it’s own. It’s become so popular that Apple bought it and has released it as a series on iTunes.

Carpool Karaoke is a great feature. And you can us the same principles to attract a larger fan base to your radio show or radio station.

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How To Use Features as a Content Container

So how can you find that one thing that can be your Carpool Karaoke?

First, understand that features are a powerful attraction for all shows, but especially for new and developing shows. If you’re in the Familiarity Stage of your Personality Success Path, features are almost a necessary thing to advance to the Growth Stage.


Value of Features

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Why Features are a Must-Have Building Block for Your Show
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