Features: What’s Your Carpool Karaoke?

Features: What’s Your Carpool Karaoke?

by Tracy Johnson

James Corden’s Carpool Karaoke is a feature on his television talk show. You may not know the name of his show (The Late Late Show). In fact, you probably don’t because most people don’t. Most don’t even know Carpool Karaoke is part of a show. They think it’s just a feature.

The point is that you may have never heard of Corden if it weren’t for this signature feature. It’s a mini-brand that’s taken on a life of it’s own. It’s become so popular that Apple bought it and has released it as a series on iTunes.

Carpool Karaoke is a great feature. And you can us the same principles to attract a larger fan base to your radio show or radio station.

You might also like:
How To Use Features as a Content Container

So how can you find that one thing that can be your Carpool Karaoke?

First, understand that features are a powerful attraction for all shows, but especially for new and developing shows. If you’re in the Familiarity Stage of your Personality Success Path, features are almost a necessary thing to advance to the Growth Stage.

 

Value of Features

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Premium Annual, Pro, Pro Annual and Trial member to access this content.
Register

You might also like:
Why Features are a Must-Have Building Block for Your Show
Opt In Image
Tracy Johnson's Audience Magnet Course
Become a Wildly Successful Personality Without Depending On Your PD, Station or Company

The industry's first online video course is a complete training program for radio personalities.

This is the breakthrough you've been waiting for.

 

Content Superhero eBook
eBook, 4.95

  by Tracy Johnson. This guide to creating winning content provides an in-depth guide to engaging listeners. Backed by years of research from Strategic Solutions Research,  you get details on: What Causes Tune Out? What […]

It’s Not About You, It’s All About You Presentation & Slides
Webinar, $19.00

Relating on the air is mastering the art of presenting a listener-centric show, while allowing the spotlight to reflect back on your own personality. The trick is to learn to tell personal stories from […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson