How To Use Features as a Content Container

How To Use Features as a Content Container

by Tracy Johnson

Features are one of the fastest and most effective ways to attract repeat listening. Great features provide a structure that gives personalities an advantage of familiarity and expectation. And, they allow individual personality traits to come through as character-defining banter.

But features are only valuable if they’re used as content containers┬áto showcase the show’s character inside the feature. Many times, air talent sounds as if they are working for the feature, rather than commanding the feature to make it work for them.

You hear this often when the same feature has been on the air for an extended period of time. It becomes easy to execute, and the personalities have grown bored with it personally. The result is a flat, almost mechanical presentation.

You might also like:
Manage Radio Features Like Disneyland Manages Rides

The Content Container

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month.
Register

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson