Feature: War of the Roses [audio]

Feature: War of the Roses [audio]

by Tracy Johnson

War of the Roses is one of our 10 Best Personality Features.

It’s been around awhile, and the name of the feature (taken from the movie of the same name) is a bit dated, but it still works. Just don’t reference the movie. That will date your show in a negative way.

How To Execute War of the Roses

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eBook, 4.95

  by Tracy Johnson. This guide to creating winning content provides an in-depth guide to engaging listeners. Backed by years of research from Strategic Solutions Research,  you get details on: What Causes Tune Out? What […]

Secrets Revealed: Contests That Win Presentation & Slides
Webinar, $19.00

Radio has always been on the cutting edge of contests, but times have changed and methods must be adjusted. In this presentation, Tracy Johnson reveals the secrets that winning stations use to turn contests into […]

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Secrets Revealed: Contests That Win Presentation & Slides

Secrets Revealed: Contests That Win Presentation & Slides

by Tracy Johnson

Radio has always been on the cutting edge of contests, but times have changed and methods must be adjusted.

In this presentation, Tracy Johnson reveals the secrets that winning stations use to turn contests into dramatic, measurable, ratings success. It’ll change your view of contesting, and how you engage listeners on the air.

Including:

  • How contests work with the most important listeners-ratings respondents
  • Why Call-in-To-Win contests don’t work..and what you should do instead.
  • How to drive ratings results with less clutter and cost
  • The tactic a client used increased ratings by 26%, and cume by 15%.
  • The math facts that prove radio stations should be contesting more…but not the way you’re currently doing it.
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  • Download the notes and outline
  • Download all the slides

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