Feature: Second Date Update [audio]

Feature: Second Date Update [audio]

by Tracy Johnson

Second Date Update is one of our Top 10 Best Personality Features, and a terrific feature that allows personalities to deliver emotional relationship stories. Putting those stories in a content container adds a layer of anticipation and expectation.

This works for almost all shows, in almost all formats. It is a great tool for storytelling, as it provides a frame to give your story some structure. It’s a key feature for Hot 96.9 in Boston.

Making Second Date Update Work

The feature is best for stations that target an audience in the “dating” demographic, primarily 18-34 year olds. The feature itself is easy to understand, though it’s tricky to execute properly.

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The concept:

Invite listeners who have had one date, but can’t get a second, to tell you their story. Your show finds out what went wrong. And it’s never what they expect.

Second Date Update Execution

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Recycling: Get the Most From Your Best
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  by Tracy Johnson. Discover the power of a recycling strategy to deliver more value from your best content. You’ll learn why and how recycling can work for your show as we explore the techniques of re-playing, […]

Going Solo Presentation & Slides
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Are you on the air by yourself? There are special challenges in getting more personality without a partner to play against. In this presentation, Tracy Johnson shows you how to turn this disadvantage into an […]

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Going Solo Presentation & Slides

Going Solo Presentation & Slides

by Tracy Johnson

Are you on the air by yourself? There are special challenges in getting more personality without a partner to play against.

In this presentation, Tracy Johnson shows you how to turn this disadvantage into an advantage. Loaded with examples from radio legends who made their career by Going Solo.

Including:

  • How to use your tools to create an edge
  • Surround your personality with contributors and characters-for free!
  • Turn listeners into effective co-hosts and partners.
  • How to use features as a tool to engage
  • How to inject life into your content by Ize – ing your content in four ways.

You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides
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