Feature: Second Date Update [audio]

Feature: Second Date Update [audio]

by Tracy Johnson

Second Date Update is one of our Top 10 Best Personality Features, and a terrific feature that allows personalities to deliver emotional relationship stories. Putting those stories in a content container adds a layer of anticipation and expectation.

This works for almost all shows, in almost all formats. It is a great tool for storytelling, as it provides a frame to give your story some structure. It’s a key feature for Hot 96.9 in Boston.

Making Second Date Update Work

The feature is best for stations that target an audience in the “dating” demographic, primarily 18-34 year olds. The feature itself is easy to understand, though it’s tricky to execute properly.

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The concept:

Invite listeners who have had one date, but can’t get a second, to tell you their story. Your show finds out what went wrong. And it’s never what they expect.

Second Date Update Execution

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Radio’s Essential Guide To Using Twitter Like a Boss eBook
eBook, 4.95

by Tracy Johnson & Lisa Waters. To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them […]

Storytelling Basics Story Structure Presentation & Slides
Webinar, $19.00

Storytelling Basics: Story Structure… Everything you do on the air revolves around the central, fundamental skill of storytelling. It’s the single most important skill for air personalities to master. In this presentation, Tracy Johnson […]

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Storytelling Basics Story Structure Presentation & Slides

Storytelling Basics Story Structure Presentation & Slides

by Tracy Johnson

Storytelling Basics: Story Structure…

Everything you do on the air revolves around the central, fundamental skill of storytelling. It’s the single most important skill for air personalities to master.

In this presentation, Tracy Johnson explains the five specific steps of telling stories, from the Hook to the Blackout. Learn the principles of storytelling and watch your on-air impact soar.

Including:

  • Why you, and most everyone you know, are storytellers
  • The four keys to telling a great story.
  • Five steps in storytelling explained and demonstrated.
  • Examples of various stories, from promos to on-air segments.
  • The three P’s of telling effective stories.
  • An easy technique that can make you a much better storyteller…if you practice it.
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You Get

  • Presentation on Demand: Watch Anytime
  • Download the notes and outline
  • Download all the slides

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