Benchmark: Things We Got Wrong

Benchmark: Things We Got Wrong

by Tracy Johnson

Many shows can’t figure out how to say goodbye. Things We Got Wrong is a concept to show you don’t take yourself too seriously.

This is also an effective benchmark because you can promote much of the content from earlier in the day without being obvious.

Remember, a benchmark is very different than a feature. Benchmarks are subtle things you become known for. Features are things you do that build appointments.

Things We Got Wrong

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

You might also like:
Feature: What Is that About? [audio]

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Premium Monthly, Premium Annual, Pro Monthly, Pro Annual and Free Trial member to access this content.
Register

Opt In Image
Make Features & Benchmarks Your Best Friend
View this presentation and get the slides

How to make features and benchmarks are the fastest way to create can't-miss moments every hour of every day.

 

The Original Morning Radio
eBook, $19.95

  by Tracy Johnson. The original Morning Radio has been described as the Bible of Personality Radio. Find out why programming and personality legend Scott Shannon described it as, “The best book I’ve ever read about radio… period.” Scott […]

It’s All About The Hook Presentation & Slides
Webinar, $19.00

It’s All About The Hook… Discover the power of a great opening line, and how a strong hook can add up to five times the engagement for any break on the air. In this […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson