Pick a Side: Team You vs. Team (partner)

Pick a Side: Team You vs. Team (partner)

by Tracy Johnson

The goal for personalities is to interject your personalities into content. Pick a Side is a benchmark that makes it easy to do so while engaging listeners in content that has more than one possible answer.

One way to do this is offering diverse perspectives on topics. We don’t do this to create controversy, but add friction to conversations. This allows listeners to get to know the players (characters) on the show, and give them something to respond to. They can pick a side.

Pick A Side Execution

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