Why Benchmarks Are Better Than Features [video]
by Tracy Johnson
Ask most personality or programmer about benchmarks, and they will probably start talking about their features. But they are distinctly separate.
We use the term “benchmark” frequently, but it is often misunderstood. More often than not, it’s used to identify a daily or weekly feature that’s performed and promoted at specific times, like Hollywood Gossip or a “song of the day.”
Those aren’t benchmarks. They’re features.
What Are Benchmarks?
The literal definition is a standard by which something is evaluated or measured.
Our use of the term in radio is to help the audience get to know us for something, a standard of recognition and hopefully, affection.
Yes, benchmarks can also be features. If they are, that’s great. James Corden’s Carpool Karaoke is an example, or David Letterman classic Top 10 list). But features don’t automatically gain benchmark status, no matter how often you perform it.