Why Benchmarks Are Better Than Features [video]

Why Benchmarks Are Better Than Features [video]

by Tracy Johnson

Ask most personality or programmer about benchmarks, and they will probably start talking about their features. But they are distinctly separate.

We use the term “benchmark” frequently, but it is often misunderstood. More often than not, it’s used to identify a daily or weekly feature that’s performed and promoted at specific times, like Hollywood Gossip or a “song of the day.”

Those aren’t benchmarks. They’re features.

What Are Benchmarks?

______________________
Hey, sorry! This content is reserved for Insiders members. If you’re an Insider,
Sign In Now.

If not, sign up now for an account starting at just $5 per month. Webinar-enabled plans start at $19 per month. Or try it free for 10 days! This is reserved for Premium Monthly, Premium Annual, Pro Monthly, Pro Annual and Free Trial member to access this content.
Register

You might also like:
Jeff & Jer, Tommy Sablan & The National Radio Hall of Fame
Opt In Image
Make Features & Benchmarks Your Best Friend
View this presentation and get the slides

How to make features and benchmarks are the fastest way to create can't-miss moments every hour of every day.

 

7 Deadly Sins of Radio Personalities eBook
eBook, 4.95

  by Tracy Johnson Sometimes the difference between a major break-through in your career is as simple as identifying what needs to be corrected. Air personalities commonly make 7 mistakes-the deadly sins-that hold them […]

30 Tips For Perfect Teases Presentation & Slides
Webinar, $19.00

The easiest way to improve your current ratings is to make content more important with effective teases. Teasing your best content is a critical step in the process of building and branding great moments […]

Join the TJMG Newsletter

Hire a talent coach for less than $1 a day.

Sign up for Insiders Radio Network.

Game-changing guidance to transform your show, station & career.

@TracyJohnson