Hooks

Resources for creating great opening lines

It’s more important to deliver great hooks than great content.

Really? How can you say that?

If the hook isn’t strong, nobody’s there to hear your story.

But if you capture their attention and imagination, they’ll listen. And you’ll get credit for the break.

So what makes a great hook? How can you improve your opening line so you have a chance to win the break?

It’s all about the hook…that first 7 seconds when you have a chance to captivate your audience, or lose them to a competitor. That’s what we mean by the 7-Second Challenge.

Turning on the microphone is risky because anyone tuning in at that time is enjoying what’s on. If they weren’t they’d have already tuned out. That makes it scary.

Those first critical seconds must grab the audience’s attention and lead them into your content. And I’ll show you how to do it.

 

Additional Resources:

Articles & Links

Home Page: All About Hooks  Click Here>>>

Home Page: Storytelling Click Here >>>

The 7 Second Challenge: Click Here>>>

How to Test Hooks: Click Here>>>

Great Hooks Don’t Start At The Beginning: Click Here >>>

3 Easy Tips to Improve Opening Lines: Click Here>>>

A Simple Adjustment to Turn Internal Hooks Into External Hooks Click Here>>>

Listeners Tune In When Breaks Start Fast: Click Here>>>

How to Test Hooks: Click Here>>>

Effective Hooks Target Emotions: Click Here>>>

What You Can Learn About Hooks From TV: Click Here>>>

 

Examples of Hooks

Be a Better Hooker: Follow These Examples: Click Here>>>

Great Hook Leads to Personal Story: Click Here>>>

Webinars

It’s All About The Hook Webinar on Demand:  Click Here >>>   Insiders Click Here >>>

Storytelling Basics: Story Structure: Click Here>>>  Insiders Click Here>>>

eBooks

eBook: It’s All About the Hook Click Here >>>. Insiders Click Here >>>

Nira Aurora

Nira Aurora
Air Personality, Virgin Radio
Vancouver

Tracy has a way of helping shows create an amazing dynamic by understanding every player on the team and highlighting each other. He has brought out the best in us by helping us be more playful, vulnerable and self-deprecating.

Sarah BeeBe

Sarah BeeBe
Air Personality, Z90
San Diego

Tracy is the most knowledgeable, insightful & inspiring person I’ve ever worked with. Every time I meet with Tracy, I'm left feeling inspired & challenged to step up my game... and it's just an added bonus that he's totally fun to work with :)

Stu Schwartz

Stu Schwartz
Morning Personality, Majic 100
Ottawa, Ontario, Canada

Tracy has forced this old dog to learn new tricks but I’m a better broadcaster because of it. Before he arrived I had no appetite for another “consultant” but Tracy changed the way I approach every show.