Resources for creating great opening lines

It’s more important to deliver great hooks than great content.

Really? How can you say that?

If the hook isn’t strong, nobody’s there to hear your story.

But if you capture their attention and imagination, they’ll listen. And you’ll get credit for the break.

So what makes a great hook? How can you improve your opening line so you have a chance to win the break?

It’s all about the hook…that first 7 seconds when you have a chance to captivate your audience, or lose them to a competitor. That’s what we mean by the 7-Second Challenge.

Turning on the microphone is risky because anyone tuning in at that time is enjoying what’s on. If they weren’t they’d have already tuned out. That makes it scary.

Those first critical seconds must grab the audience’s attention and lead them into your content. And I’ll show you how to do it.


Additional Resources:

Articles & Links

Home Page: All About Hooks  Click Here>>>

Home Page: Storytelling Click Here >>>

The 7 Second Challenge: Click Here>>>

How to Test Hooks: Click Here>>>

Great Hooks Don’t Start At The Beginning: Click Here >>>

3 Easy Tips to Improve Opening Lines: Click Here>>>

A Simple Adjustment to Turn Internal Hooks Into External Hooks Click Here>>>

Listeners Tune In When Breaks Start Fast: Click Here>>>

How to Test Hooks: Click Here>>>

Effective Hooks Target Emotions: Click Here>>>

What You Can Learn About Hooks From TV: Click Here>>>


Examples of Hooks

Be a Better Hooker: Follow These Examples: Click Here>>>

Great Hook Leads to Personal Story: Click Here>>>


It’s All About The Hook Webinar on Demand:  Click Here >>>   Insiders Click Here >>>

Storytelling Basics: Story Structure: Click Here>>>  Insiders Click Here>>>


eBook: It’s All About the Hook Click Here >>>. Insiders Click Here >>>

Patrick Davis

Patrick Davis
Program Director, iHeart Radio

Tracy Johnson Media group has the depth of knowledge to improve any station in any format. From promotions, talent coaching, music flow and social media integration there is no better!

Phil Kallsen

Phil Kallsen
Director of Country Brands, Corus Radio

Tracy brings the perfect balance of art and science to Radio, Digital and Promotion. Whether starting a project from the beginning, or evolving an established brand, he moves it forward.

Robin, Paul & Ceara

Robin, Paul & Ceara
Air Personalities, KOOL 107.3
Victoria, British Columbia

Working with Tracy has helped us develop topics more deeply, and we get more audience participation now than ever. It’s amazing how some simple adjustments can make such a huge difference.