Resources for creating great opening lines

It’s more important to deliver great hooks than great content.

Really? How can you say that?

If the hook isn’t strong, nobody’s there to hear your story.

But if you capture their attention and imagination, they’ll listen. And you’ll get credit for the break.

So what makes a great hook? How can you improve your opening line so you have a chance to win the break?

It’s all about the hook…that first 7 seconds when you have a chance to captivate your audience, or lose them to a competitor. That’s what we mean by the 7-Second Challenge.

Turning on the microphone is risky because anyone tuning in at that time is enjoying what’s on. If they weren’t they’d have already tuned out. That makes it scary.

Those first critical seconds must grab the audience’s attention and lead them into your content. And I’ll show you how to do it.


Additional Resources:

Articles & Links

Home Page: All About Hooks  Click Here>>>

Home Page: Storytelling Click Here >>>

The 7 Second Challenge: Click Here>>>

How to Test Hooks: Click Here>>>

Great Hooks Don’t Start At The Beginning: Click Here >>>

3 Easy Tips to Improve Opening Lines: Click Here>>>

A Simple Adjustment to Turn Internal Hooks Into External Hooks Click Here>>>

Listeners Tune In When Breaks Start Fast: Click Here>>>

How to Test Hooks: Click Here>>>

Effective Hooks Target Emotions: Click Here>>>

What You Can Learn About Hooks From TV: Click Here>>>


Examples of Hooks

Be a Better Hooker: Follow These Examples: Click Here>>>

Great Hook Leads to Personal Story: Click Here>>>


It’s All About The Hook Webinar on Demand:  Click Here >>>   Insiders Click Here >>>

Storytelling Basics: Story Structure: Click Here>>>  Insiders Click Here>>>


eBook: It’s All About the Hook Click Here >>>. Insiders Click Here >>>

Todd Wallace

Todd Wallace
Consultant, Radio Index, Inc.

Tracy, all I can say is WOW, you’ve really nailed it again with Morning Radio Revisited. Congratulations. It’s a great resource for everyone in the business.

Keith Chinnery

Keith Chinnery
Program Director, CKLW

The morning show’s sounding great. I’m hearing lots of forward promoting, to the point that I'm even getting pulled in, wondering what they’ll be talking about. Everyone is rejuvenated by your visits and ideas.

Turk, Rachel & Alex

Turk, Rachel & Alex
Morning Show, 101.3 The Bounce
Halifax, Nova Scotia

Tracy has taught us the value of becoming famous with benchmarks, learning what works, how to approach it, when to know to get out and most of all, relating it to the listener’s daily life.