Coaching & Consulting

Developing On-Air Superstars

Ongoing Consultations

Get unlimited access to programming, promotion, talent coaching and marketing advice. Includes in-market visits and training.

One-Time Projects

Maybe you just need a project to form a strategic plan. A one-time project is presented in-market or online.

Quarterly Checkups

Perfect for stations that want to stay on the right path. A
Tracy Johnson - Morning Radio Consultant and Talent Coach
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Find out how Tracy Johnson Media Group can help with talent coaching, programming & marketing consultation and generating new digital revenue.

Meet Our Team

Tracy Johnson

President/CEO Recognized as one of the world's best talent coaches and programming consultants, Tracy has helped hundreds of stations and thousands of personalities.

Mike Shepard

Consultant A veteran programmer specializing in Country, AC, Classic Hits and Sports Talk, Mike also brings a deep history of research to your brand through his research company, Shepard Media Research.

Michael Steele

Consultant Michael's diverse history as air talent, program director and now digital music specialist (Warner Brothers Music) brings a creative, dynamic energy to all formats and personality brands.

Andy Meadows

Consultant An experienced Operations Manager, Programmer and Air Personality, Andy has a unique skill for coaching and critiquing air personalities at all levels of development.

Our Clients Say:

"Tracy has been a consistent industry thought leader and a guy who blows up ‘table and chair’ thinking. We need more of that."

Steve GoldsteinPresident of Amplifi Media

"Tracy’s expertise in the industry has provided our people a trusted resource. His abundance of creativity and ideas pushes us to work outside the box and puts us a step ahead of the competition."

Gregg WolfsonVP/Market Manager, LMSD/San Diego

Radio Show Talent Coaching

Tracy Johnson - Morning Radio Consultant and Talent Coach

Developing On-Air Superstars

One Time Talent Evaluations

Get a full strategic plan for a personality or radio show, with step by step instructions for building the next #1 performer.

Quarterly Projects

Stay sharp and focused on the goal with a checkup once per quarter. It's a great way to build on the strategy.

Full Service Coaching

Get full access to Tracy and his coaching to help execute the strategy and build a powerful personality brand.

Our Clients Say:

"Tracy examines how to improve and helps us understand the ratings benefits of his strategies. He's made us better individually and a better all around team."

Bert WeissMorning Radio Host, The Bert Show

"Tracy is the Steve Jobs of radio. His ability to truly know how a listener experiences radio is unmatched."

Rick MortonHost, Morton In The Morning, Z90/San Diego

Air Check Coaching

Custom, one-hour air check sessions with our talent coaches. Ideal for under-coached personalities, overworked programmers and forward thinking managers.

Public Speaking

Tracy is an inspiring speaker, and is available to conduct seminars customized to fit the length and purpose of your convention or group meetings. Customized presentations and workshops available.

Keynote Presentations

Tracy's presentations at conferences worldwide have been a highlight of Radio Days, NAB, Morning Show Boot Camp, Canada's Music Week, State Broadcasting Conventions and hundreds more.

Weekend Workshops

Tracy specializes in weekend workshops to train and inspire groups on topics ranging from Programming to Promotion to Personality Radio to Digital Strategies.

Special Online Events

Arrange for an online workshop or series of customized training sessions with your local team or an entire group.
Tracy Johnson radio air talent consultant
Tracy Johnson morning show workshop

Our Clients Say:

"Whenever I hear Tracy talk, I'm re-energized. Truly. I am soaking in the advice and loving it."

Shawn TempestaAfternoon Host, Mix 94.1/Las Vegas

"Tracy Johnson seminars have helped our Brand Directors and talent with ideas they can use immediately."

Dave FaroughVP/Programming