Talent Coaching/ Consulting

Inspiring Great Performances


Get unlimited access to programming, promotion, talent coaching and marketing advice. Includes in-market visits and training.

One-Time Projects

Get a detailed strategic action plan for your station or radio show. A one-time project is presented in-market or online.

Speaking Engagements

Arrange for Tracy to speak to your broadcasting group, convention, or seminar. Live and online presentations available.

Tracy Johnson - Morning Radio Consultant and Talent Coach
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Find out how Tracy Johnson Media Group can help with talent coaching, programming & marketing consultation and generating new digital revenue.

Meet Our Team

Tracy Johnson


Recognized as one of the world's best talent coaches and programming consultants, Tracy has inspired hundreds of stations and thousands of personalities in all formats worldwide.

Mike Shepard


A veteran programmer specializing in Country, AC, Classic Hits and Sports Talk, Mike brings a deep history of research to your brand through Shepard Media Research.

Michael Steele


Michael's diverse history as air talent, program director and now digital music specialist (Warner Brothers Music) brings a creative, dynamic energy to all formats and personality brands.

Andy Meadows


An experienced Operations Manager, Programmer and Air Personality, Andy has a unique skill for coaching and critiquing air personalities at all levels of development.

Our Clients Say:

"Tracy has been a consistent industry thought leader and a guy who blows up ‘table and chair’ thinking. We need more of that."

Steve GoldsteinPresident of Amplifi Media

"Tracy’s expertise in the industry has provided our people a trusted resource. His abundance of creativity and ideas pushes us to work outside the box and puts us a step ahead of the competition."

Gregg WolfsonVP/Market Manager, LMSD/San Diego

Talent Coaching

Tracy Johnson - Morning Radio Consultant and Talent Coach

Inspiring Great Performances

One Time Strategic Evaluations

Get a full strategic plan for a personality or radio show, with step by step details for building a winning show.

Quarterly Projects

Stay focused on the Personality Success Path with a quarterly checkup. It's a great way to build on the strategy.

Full Service Coaching

Get full-time access to Tracy to help execute the strategy and build a powerful personality brand.

Our Clients Say:

"Tracy examines how to improve and helps us understand the ratings benefits of his strategies. He's made us better individually and a better all around team."

Bert WeissMorning Radio Host, The Bert Show

"Tracy is the Steve Jobs of radio. His ability to truly know how a listener experiences radio is unmatched."

Rick MortonHost, Morton In The Morning, Z90/San Diego

Air Check Coaching

Custom, one-hour air check sessions with our talent coaches. Ideal for under-coached personalities, overworked programmers and forward thinking managers.

Public Speaking

Tracy is an inspiring speaker, and is available to conduct seminars customized to fit the length and purpose of your convention or group meetings. Customized presentations and workshops available.

Keynote Presentations

Tracy's presentations at conferences have been a highlight of Radio Days, NAB, Morning Show Boot Camp, Canada's Music Week, State Broadcasting Conventions and many more.

Weekend Workshops

Tracy specializes in weekend workshops to train and inspire groups on topics ranging from Programming to Promotion to Personality Radio to Digital Strategies.

Special Online Events

Arrange for an online workshop or series of customized training sessions with your local team or an entire group. These seminars are inspiring, exciting, and motivational for your team.

Tracy Johnson radio air talent consultant
Tracy Johnson morning show workshop

Our Clients Say:

"Whenever I hear Tracy talk, I'm re-energized. Truly. I am soaking in the advice and loving it."

Shawn TempestaAfternoon Host, Mix 94.1/Las Vegas

"Tracy Johnson seminars have helped our Brand Directors and talent with ideas they can use immediately."

Dave FaroughVP/Programming