Coaching & Consulting
Developing On-Air Superstars
Ongoing Consultations
Get unlimited access to programming, promotion, talent coaching and marketing advice. Includes in-market visits and training.One-Time Projects
Maybe you just need a project to form a strategic plan. A one-time project is presented in-market or online.Quarterly Checkups
Perfect for stations that want to stay on the right path. A
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Find out how Tracy Johnson Media Group can help with talent coaching, programming & marketing consultation and generating new digital revenue.
Meet Our Team
Tracy Johnson
President/CEO Recognized as one of the world's best talent coaches and programming consultants, Tracy has helped hundreds of stations and thousands of personalities.
Mike Shepard
Consultant A veteran programmer specializing in Country, AC, Classic Hits and Sports Talk, Mike also brings a deep history of research to your brand through his research company, Shepard Media Research.
Michael Steele
Consultant Michael's diverse history as air talent, program director and now digital music specialist (Warner Brothers Music) brings a creative, dynamic energy to all formats and personality brands.
Andy Meadows
Consultant An experienced Operations Manager, Programmer and Air Personality, Andy has a unique skill for coaching and critiquing air personalities at all levels of development.Our Clients Say:
"Tracy has been a consistent industry thought leader and a guy who blows up ‘table and chair’ thinking. We need more of that."
"Tracy’s expertise in the industry has provided our people a trusted resource. His abundance of creativity and ideas pushes us to work outside the box and puts us a step ahead of the competition."
Radio Show Talent Coaching
Developing On-Air Superstars
One Time Talent Evaluations
Get a full strategic plan for a personality or radio show, with step by step instructions for building the next #1 performer.Quarterly Projects
Stay sharp and focused on the goal with a checkup once per quarter. It's a great way to build on the strategy.Full Service Coaching
Get full access to Tracy and his coaching to help execute the strategy and build a powerful personality brand.Our Clients Say:
"Tracy examines how to improve and helps us understand the ratings benefits of his strategies. He's made us better individually and a better all around team."
"Tracy is the Steve Jobs of radio. His ability to truly know how a listener experiences radio is unmatched."
Air Check Coaching
Custom, one-hour air check sessions with our talent coaches. Ideal for under-coached personalities, overworked programmers and forward thinking managers.
Public Speaking
Tracy is an inspiring speaker, and is available to conduct seminars customized to fit the length and purpose of your convention or group meetings. Customized presentations and workshops available.Keynote Presentations
Tracy's presentations at conferences worldwide have been a highlight of Radio Days, NAB, Morning Show Boot Camp, Canada's Music Week, State Broadcasting Conventions and hundreds more.Weekend Workshops
Tracy specializes in weekend workshops to train and inspire groups on topics ranging from Programming to Promotion to Personality Radio to Digital Strategies.Special Online Events
Arrange for an online workshop or series of customized training sessions with your local team or an entire group.
Our Clients Say:
"Whenever I hear Tracy talk, I'm re-energized. Truly. I am soaking in the advice and loving it."
"Tracy Johnson seminars have helped our Brand Directors and talent with ideas they can use immediately."