The Sticky Prep Technique
A lot of shows…in facts, maybe even most shows…have a fundamentally hard time creating content that is truly “sticky”. They don’t need more prep. They need sticky prep. Most of these shows perform fine […]
by Tracy Johnson The single most important skill for a program director or manager is coaching air talent. It’s just like raising a puppy! That’s why managers and programmers should Treat Them Like […]
Radio’s Future In The Driverless Car You read a lot about the driverless car. It sounds like something that is way out there in the future. But it’s not. The driverless future is here…now. […]
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