Tracy has helped us mold our show in every aspect. From character development to enhancing content. We owe so much of our success to his unique way of bringing out the best in talent! That’s why I call him the Steve Jobs of Radio!
Tracy Johnson is directly related to the ratings success at Z90.3. He’s involved in the big picture strategy all the way down to fine-tuning and brainstorming morning show bits and promo copy. Tracy Johnson is a must-have resource. I can’t imagine programming a station without him.
Tracy taught us that building a winning morning show is all about getting listeners to fall in love with the personalities. Watching this show romance the audience has been exciting and rewarding.
I was basically the producer of the show, but Tracy and our team saw the potential and helped me become a cohost. Working with this team is awesome!
If you want to be the best you have to learn from the best and that is Tracy Johnson. Tracy’s character-building technique is what helped me learn how to outshine my competition. He has always been there to help, encourage, and tell the truth (even if you don’t want to hear it, but need to)!”
The Challenge
Z90 was evolving from Rhythmic CHR to Mainstream CHR and needed a fresh, new show that loved San Diego to be the face of the brand.
The Process
With patience, discipline, and some growing pains, we added cohosts Edina Macic and D-Rock and developed several key tune-in features, highlighted by Rick’s hilarious Phone Jibba prank call airing every hour as a can’t-miss tune-in occasion. As the show evolved, the team earned the right to talk more. PD Randy “RDub” Williams and OM Joe Lindsay slowly reduced the music count.
The Growth
Read More Case Studies: