Winning Features And How To Use Them eBook

Winning Features And How To Use Them eBook

eBook, 4.95

 

by Tracy Johnson.

Features are the fastest way to build an on-air following. They establish promotable moments, act as a container for content and attract listeners by being familiar. Now you can learn exactly how to create, program and market features on your radio station or show. This book includes a complete description with full details on how to implement some of the most popular and recommended features.

 

 

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

Here's what the radio industry says about Tracy's books.

Paul Amos

Paul Amos
Managing Director, XTRA Research
Brisbane, Australia

Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.

Johnjay & Rich

Johnjay & Rich
Air Personalities, Johnjay & Rich Show
Syndicated

We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.

George Johns

George Johns
Consultant, George Johns Company
Miami

I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.