Winning Features And How To Use Them eBook

Winning Features And How To Use Them eBook

eBook, 4.95

 

by Tracy Johnson.

Features are the fastest way to build an on-air following. They establish promotable moments, act as a container for content and attract listeners by being familiar. Now you can learn exactly how to create, program and market features on your radio station or show. This book includes a complete description with full details on how to implement some of the most popular and recommended features.

 

 

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

Here's what the radio industry says about Tracy's books.

Jeff Elliott

Jeff Elliott
Air Personality, KYXY
San Diego

Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.

Todd Wallace

Todd Wallace
Consultant, Radio Index, Inc.
Phoenix

Tracy, all I can say is WOW, you’ve really nailed it again with Morning Radio Revisited. Congratulations. It’s a great resource for everyone in the business.

Scott Shannon

Scott Shannon
Air Personality/Program Director, WCBS
New York

This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.