The original Morning Radio book, co-authored by Alan Burns. This is the book that’s been called the Bible of Personality Radio. Now only available in eBook.
I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.
Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.
Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.
Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!
I have never seen such a strong 'how to get there' guide about show and personality development.