The original Morning Radio book, co-authored by Alan Burns. This is the book that’s been called the Bible of Personality Radio. Now only available in eBook.
Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.
The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!
This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.
Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.
I have never seen such a strong 'how to get there' guide about show and personality development.