I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.
Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.
Morning Radio Revisited is a great resource for me as a programmer. I use it to explain ideas to talent.
Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.
I have never seen such a strong 'how to get there' guide about show and personality development.