The Bookstore

Morning Radio Books & Downloads

Simon Clarke

Simon Clarke
Air Personality, Wave 105
UK

The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!

Patrick Quarcoo

Patrick Quarcoo
President/CEO, Radio Africa
Nairobi

When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.

Robin Haggar

Robin Haggar
Program Director,
Canada

I have never seen such a strong 'how to get there' guide about show and personality development.

Scott Shannon

Scott Shannon
Air Personality/Program Director, WCBS
New York

This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.

Greg Simms

Greg Simms
Air Personality, KRTH 101
Los Angeles

Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!