The original Morning Radio book, co-authored by Alan Burns. This is the book that’s been called the Bible of Personality Radio. Now only available in eBook.
I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.
Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.
We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.
The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!
Morning Radio Revisited is a great resource for me as a programmer. I use it to explain ideas to talent.