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This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.
When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.
Morning Radio Revisited is a great resource for me as a programmer. I use it to explain ideas to talent.
We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.
Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!