The Bookstore

Morning Radio Books & Downloads

Build a 5-Star Personality Brand ebook
eBook

Every single thing you do on the air affects your personal brand. Manage that brand with a plan. This eBook shows you how to build a character brand profile to drive your personality success […]

It’s All About The Hook ebook
eBook

The audience never hears a story unless the performer captures attention in the opening line. This eBook shows you how to start fast with a quick hook to create must-hear moments on the air. […]

Content Superhero ebook
eBook

The fastest way to increase ratings is to reduce tune out. The second fastest is more tune in occasions. This research-based guide shows exactly what causes tune in and tune out. Apply the principles […]

Get the Most From Your Best ebook
eBook

Most radio personalities produce too much content, and would be much more successful investing more time in less material. This eBook shows you how to set up a recycling strategy that fits every radio show.

Morning Radio Revisited ebook
eBook

Get the book Scott Shannon described as “The best book I’ve ever read about radio…period.” Every programmer, manager and air talent interested in the art of personality radio should read this book.

Become an On-Air Superstar ebook
eBook

You want to win on the air, but do you know how to make it a reality? In Become an On-Air Superstar, I share the step by step process of building a meaningful presence […]

Air Checks That Don’t Suck ebook
eBook

Face it: Programmers and personalities all dread air check sessions. but they don’t have to suck! apply these creative techniques to turn meetings into exciting, proactive sessions.

The Original Morning Radio ebook
eBook

The original Morning Radio book, co-authored by Alan Burns. This is the book that’s been called the Bible of Personality Radio. Now only available in eBook.

Tim Murphy

Tim Murphy
Program Director, Townsquare Media
Lake Charles, La.

Morning Radio Revisited is a great resource for me as a programmer. I use it to explain ideas to talent.

George Johns

George Johns
Consultant, George Johns Company
Miami

I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.

Jeff Elliott

Jeff Elliott
Air Personality, Afternoon Personality, K-LOVE
Nationally Syndicated

Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.

Scott Shannon

Scott Shannon
Air Personality/Program Director, WCBS
New York

This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.

Patrick Quarcoo

Patrick Quarcoo
President/CEO, Radio Africa
Nairobi

When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.