It’s All About The Hook ebook
Tracy, all I can say is WOW, you’ve really nailed it again with Morning Radio Revisited. Congratulations. It’s a great resource for everyone in the business.
Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.
Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.
The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!
This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.