The Bookstore

Inspiring resources to advance your career

Morning Radio Books & Downloads

Note: If purchasing a digital download, look for the on-screen link after checkout. You’ll also receive an email with links to download your products. If you don’t see it in your inbox, check your spam or trash folder.

Recycling: Get the Most From Your Best
eBook

  by Tracy Johnson. Discover the power of a recycling strategy to deliver more value from your best content. You’ll learn why and how recycling can work for your show as we explore the techniques of re-playing, […]

Morning Radio Revisited
eBook

  by Tracy Johnson. Get the book that’s helped thousands of broadcasters in more than 40 countries connect with listeners and grow in the art of great radio. A simple, direct, practical guide to creating […]

12 Step Program To Become an On-Air Superstar
eBook

  by Tracy Johnson. Taking control of your personality, show and career requires a strategy. Tracy Johnson’s 12-Step Program to Become an On-Air Superstar lays it all out for you, step by step. This ebook […]

Turn Daily Life Into Daily Content
eBook

  by Tracy Johnson. Want to be #1? Create unique entertainment that can’t be duplicated. This ebook features clear, concise step-by-step instructions for setting up your own system to harvest personal experiences,and  turn them into […]

Air Check Sessions That Don’t Suck
eBook

  by Tracy Johnson. These 17 simple, practical themes to turn air check sessions into fresh, interesting, and productive meetings for talent. Each evaluation comes with questions and thought-starters. It’s perfect for PD’s that want to inspire talent […]

The Original Morning Radio
eBook

  by Tracy Johnson. The original Morning Radio has been described as the Bible of Personality Radio. Find out why programming and personality legend Scott Shannon described it as, “The best book I’ve ever read about radio… period.” Scott […]

George Johns

George Johns
Consultant, George Johns Company
Miami

I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.

Paul Amos

Paul Amos
Managing Director, XTRA Research
Brisbane, Australia

Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.

Greg Simms

Greg Simms
Air Personality, KRTH 101
Los Angeles

Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!

Todd Wallace

Todd Wallace
Consultant, Radio Index, Inc.
Phoenix

Tracy, all I can say is WOW, you’ve really nailed it again with Morning Radio Revisited. Congratulations. It’s a great resource for everyone in the business.

Simon Clarke

Simon Clarke
Air Personality, Wave 105
UK

The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!