Air personalities: Want to grow in your craft? Stop making these 7 common mistakes! The 7 Deadly Sins of Radio Personalities will show you how to identify and overcome problems.
Every single thing you do on the air affects your personal brand. Manage that brand with a plan. This eBook shows you how to build a character brand profile to drive your personality success […]
The audience never hears a story unless the performer captures attention in the opening line. This eBook shows you how to start fast with a quick hook to create must-hear moments on the air. […]
The fastest way to increase ratings is to reduce tune out. The second fastest is more tune in occasions. This research-based guide shows exactly what causes tune in and tune out. Apply the principles […]
Most radio personalities produce too much content, and would be much more successful investing more time in less material. This eBook shows you how to set up a recycling strategy that fits every radio show.
Get the book Scott Shannon described as “The best book I’ve ever read about radio…period.” Every programmer, manager and air talent interested in the art of personality radio should read this book.
You want to win on the air, but do you know how to make it a reality? In Become an On-Air Superstar, I share the step by step process of building a meaningful presence […]
Face it: Programmers and personalities all dread air check sessions. but they don’t have to suck! apply these creative techniques to turn meetings into exciting, proactive sessions.
Morning Radio Revisited is a great resource for me as a programmer. I use it to explain ideas to talent.
The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!
When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.
I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.
Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.