The Bookstore

Morning Radio Books & Downloads

Fix Your Station For Generation Now ebook
eBook

16 ways to excite today’s young adults in new ways that will change how you program.

Winning Features and How To Use Them ebook
eBook

Programming principles of how, when and what will deliver appointment tune ins.

7 Deadly Sins of Radio Personalities ebook
eBook

The 7 most common air personality mistakes and how to overcome them.    

It’s All About The Hook ebook
eBook

How to start fast with a powerful hook to create must-hear moments on the air.  

Become an On-Air Superstar ebook
eBook

A step by step guide to becoming a winning radio personality. Perfect for young talent.

Build a 5-Star Personality Brand eBook
eBook

The Step By Step Process of how to build a character profile based on your personality.

Treat Them Like Dogs ebook
eBook

How to coach highly talented personalities and have a productive, positive relationship.      

Air Checks That Don’t Suck ebook
eBook

17 creative techniques to turn air check meetings into exciting, fun sessions.

Get the Most From Your Best ebook
eBook

How to set up a recycling strategy to invest more time in less, better content.

The Original Morning Radio ebook
eBook

The book that’s been called the Bible of Personality Radio. Now only available in eBook.

Tim Murphy

Tim Murphy
Program Director, Townsquare Media
Lake Charles, La.

Morning Radio Revisited is a great resource for me as a programmer. I use it to explain ideas to talent.

Paul Amos

Paul Amos
Managing Director, XTRA Research
Brisbane, Australia

Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.

Patrick Quarcoo

Patrick Quarcoo
President/CEO, Radio Africa
Nairobi

When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.

Greg Simms

Greg Simms
Air Personality, KRTH 101
Los Angeles

Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!

Jeff Elliott

Jeff Elliott
Air Personality, Afternoon Personality, K-LOVE
Nationally Syndicated

Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.