It’s All About The Hook eBook

It’s All About The Hook eBook

eBook, $4.95

 

by Tracy Johnson. Time Spent Listening, increased engagement and higher ratings all depend on one thing: Listener attention. And the key to gaining attention is getting breaks off to a fast start. This eBook is a practical guide to help craft stronger opening lines to lead your audience deeper into each talk segment. Discover how to improve your ability to attract listeners. Loaded with examples and practical advice you can using tomorrow, and every day for the rest of your career.

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

For more than 30 years, Johnson has been developing on-air superstars that attract fans, retain audiences and generate revenue.

Here's what the radio industry says about Tracy's books.

Simon Clarke

Simon Clarke
Air Personality, Wave 105
UK

The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!

George Johns

George Johns
Consultant, George Johns Company
Miami

I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.

Scott Shannon

Scott Shannon
Air Personality/Program Director, WCBS
New York

This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.