Build a 5-Star Personality Brand ebook

Build a 5-Star Personality Brand ebook

eBook, 4.95

 

by Tracy Johnson & Angela Perelli

If you’re on the air, or coaching someone who is, developing a character profile is the most important thing you can do for your future.

A well-defined character profile will help air talent find their on-air voice,  acting as a road map to career success.

This ebook details the step-by-step process to create a 5-Star Personality Brand, from identifying exploitable traits based on real-life personality to demonstrating character on the air.

 

 

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Author: Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.

Here's what the radio industry says about Tracy's books.

Todd Wallace

Todd Wallace
Consultant, Radio Index, Inc.
Phoenix

Tracy, all I can say is WOW, you’ve really nailed it again with Morning Radio Revisited. Congratulations. It’s a great resource for everyone in the business.

Greg Simms

Greg Simms
Air Personality, KRTH 101
Los Angeles

Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!

Paul Amos

Paul Amos
Managing Director, XTRA Research
Brisbane, Australia

Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.