The Bookstore

Morning Radio Books & Downloads

Fix Your Station For Generation Now
eBook

Millennials are unique, and hard to reach. And they grew up in a world where radio wasn’t as important as in the past. Here are 16 ways to fix your station for this generation. […]

Use Twitter Like a Boss
eBook

To love Twitter is to understand it. That can be said for all social platforms but Twitter is one of the most confounding of them all. Learn the best practices to  engage the audience, […]

How To Win With Features
eBook

Learn exactly how to create, program and market features on your radio station or show. This book includes a complete description of how to implement some of the most successful features.  

Treat Them Like Dogs
eBook

The proven methods for building relationship of trust with air talent, the most important skills for a talent coach, how to teach “Old Dogs” new tricks and much more.      

7 Deadly Sins of Radio Personalities
eBook

Air personalities commonly make 7 mistakes-Deadly Sins-that hold them back. Find out what to look/listen for and how to overcome each of the 7 Deadly Sins.    

Build a 5-Star Personality Brand
eBook

Learn the step-by-step process to create a 5-Star Personality Brand, from identifying exploitable traits based on real-life personality to demonstrating character on the air.

It’s All About The Hook
eBook

The key to gaining attention is getting breaks off to a fast start. This eBook is a practical guide to help craft stronger opening lines to lead the audience deeper into each talk segment. Discover how to […]

Content Superhero
eBook

Backed by years of research, get details on What Causes Tune Out, What Causes Tune In and how to get it on the air.      

Jeff Elliott

Jeff Elliott
Air Personality, KYXY
San Diego

Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.

Johnjay & Rich

Johnjay & Rich
Air Personalities, Johnjay & Rich Show
Syndicated

We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.

Scott Shannon

Scott Shannon
Air Personality/Program Director, WCBS
New York

This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.

Simon Clarke

Simon Clarke
Air Personality, Wave 105
UK

The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!

Greg Simms

Greg Simms
Air Personality, KRTH 101
Los Angeles

Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!