The Bookstore

Inspiring resources to advance your career

Morning Radio Books & Downloads

Note: If purchasing a digital download, look for the on-screen link after checkout. You’ll also receive an email with links to download your products. If you don’t see it in your inbox, check your spam or trash folder.

7 Deadly Sins of Radio Personalities eBook
eBook

  by Tracy Johnson Sometimes the difference between a major break-through in your career is as simple as identifying what needs to be corrected. Air personalities commonly make 7 mistakes-the deadly sins-that hold them […]

Build a 5-Star Personality Brand ebook
eBook

  by Tracy Johnson & Angela Perelli If you’re on the air, or coaching someone who is, developing a character profile is the most important thing you can do for your future. A well-defined […]

It’s All About The Hook eBook
eBook

  by Tracy Johnson. Time Spent Listening, increased engagement and higher ratings all depend on one thing: Listener attention. And the key to gaining attention is getting breaks off to a fast start. This eBook […]

Content Superhero eBook
eBook

  by Tracy Johnson. This guide to creating winning content provides an in-depth guide to engaging listeners. Backed by years of research from Strategic Solutions Research,  you get details on: What Causes Tune Out? What […]

Recycling: Get the Most From Your Best
eBook

  by Tracy Johnson. Discover the power of a recycling strategy to deliver more value from your best content. You’ll learn why and how recycling can work for your show as we explore the techniques of re-playing, […]

Morning Radio Revisited
eBook

  by Tracy Johnson. Get the book that’s helped thousands of broadcasters in more than 40 countries connect with listeners and grow in the art of great radio. A simple, direct, practical guide to creating […]

12 Step Program To Become an On-Air Superstar
eBook

  by Tracy Johnson. Taking control of your personality, show and career requires a strategy. Tracy Johnson’s 12-Step Program to Become an On-Air Superstar lays it all out for you, step by step. This ebook […]

Morning Radio 2
Paperback

  by Tracy Johnson. Get the second book in the Morning Radio series. Morning Radio 2 is a practical guide to implementing and executing the strategies in Morning Radio. Contains more than 400 pages […]

Robin Haggar

Robin Haggar
Program Director, Bell Media
Canada

I have never seen such a strong 'how to get there' guide about show and personality development.

Johnjay & Rich

Johnjay & Rich
Air Personalities, Johnjay & Rich Show
Syndicated

We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.

Todd Wallace

Todd Wallace
Consultant, Radio Index, Inc.
Phoenix

Tracy, all I can say is WOW, you’ve really nailed it again with Morning Radio Revisited. Congratulations. It’s a great resource for everyone in the business.

George Johns

George Johns
Consultant, George Johns Company
Miami

I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.

Jeff Elliott

Jeff Elliott
Air Personality, KYXY
San Diego

Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.