The Bookstore

Inspiring resources to advance your career

Morning Radio Books & Downloads

Note: If purchasing a digital download, look for the on-screen link after checkout. You’ll also receive an email with links to download your products. If you don’t see it in your inbox, check your spam or trash folder.

Winning Features And How To Use Them eBook
eBook

  by Tracy Johnson. Features are the fastest way to build an on-air following. They establish promotable moments, act as a container for content and attract listeners by being familiar. Now you can learn […]

Treat Them Like Dogs eBook
eBook

  by Tracy Johnson The single most important skill for a program director or manager is coaching air talent. It’s just like raising a puppy! That’s why managers and programmers should Treat Them Like […]

7 Deadly Sins of Radio Personalities eBook
eBook

  by Tracy Johnson Sometimes the difference between a major break-through in your career is as simple as identifying what needs to be corrected. Air personalities commonly make 7 mistakes-the deadly sins-that hold them […]

Build a 5-Star Personality Brand ebook
eBook

  by Tracy Johnson & Angela Perelli If you’re on the air, or coaching someone who is, developing a character profile is the most important thing you can do for your future. A well-defined […]

It’s All About The Hook eBook
eBook

  by Tracy Johnson. Time Spent Listening, increased engagement and higher ratings all depend on one thing: Listener attention. And the key to gaining attention is getting breaks off to a fast start. This eBook […]

Content Superhero eBook
eBook

  by Tracy Johnson. This guide to creating winning content provides an in-depth guide to engaging listeners. Backed by years of research from Strategic Solutions Research,  you get details on: What Causes Tune Out? What […]

Recycling: Get the Most From Your Best
eBook

  by Tracy Johnson. Discover the power of a recycling strategy to deliver more value from your best content. You’ll learn why and how recycling can work for your show as we explore the techniques of re-playing, […]

Morning Radio Revisited
eBook

  by Tracy Johnson. Get the book that’s helped thousands of broadcasters in more than 40 countries connect with listeners and grow in the art of great radio. A simple, direct, practical guide to creating […]

Paul Amos

Paul Amos
Managing Director, XTRA Research
Brisbane, Australia

Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.

Greg Simms

Greg Simms
Air Personality, KRTH
Los Angeles

Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!

Robin Haggar

Robin Haggar
Program Director, Bell Media
Canada

I have never seen such a strong 'how to get there' guide about show and personality development.

Scott Shannon

Scott Shannon
Air Personality/Program Director, WCBS
New York

This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.

Johnjay & Rich

Johnjay & Rich
Air Personalities, Johnjay & Rich Show
Syndicated

We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.