Find out how to create unique entertainment no other personality can perform by turning everyday life experiences and observations into dynamic content on the air.
Air personalities should strive to be great storytellers, and that starts with knowing how to tell stories. This book shows you how to master the basics of telling stories that hold attention.
My FREE eBook shows you the 3 secrets to becoming a wildly successful radio personality without depending on your company, program director or advertising.
Don’t let interviews and guests turn into boring tune outs. Learn the secrets from interview experts to turn guest segments into radio gold. Packed with tips you can use immediately.
In this fast-paced eBook, I share 16 ways to excite today’s young adults in new, creative ways. Based on extensive research, the findings should change how your station sounds forever.
Twitter is the most powerful social media platform for attracting new potential listeners, but only if you know how to use it. Social media expert Lisa Waters and I show you how to master […]
The audience gets to know you because of what you do. That’s why features are a critical element for building a fan base. I show you why, how, when and what to do to […]
A programmer’s most important duty is inspiring and motivating air talent. This book shows you how to coach highly talented personalities for a productive, creative and positive relationship.
Morning Radio Revisited is a great resource for me as a programmer. I use it to explain ideas to talent.
When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.
Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!
This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book.
Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.