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by Tracy Johnson & Lisa Waters. To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them […]
by Tracy Johnson. Features are the fastest way to build an on-air following. They establish promotable moments, act as a container for content and attract listeners by being familiar. Now you can learn […]
by Tracy Johnson The single most important skill for a program director or manager is coaching air talent. It’s just like raising a puppy! That’s why managers and programmers should Treat Them Like […]
by Tracy Johnson Sometimes the difference between a major break-through in your career is as simple as identifying what needs to be corrected. Air personalities commonly make 7 mistakes-the deadly sins-that hold them […]
by Tracy Johnson & Angela Perelli If you’re on the air, or coaching someone who is, developing a character profile is the most important thing you can do for your future. A well-defined […]
by Tracy Johnson. Time Spent Listening, increased engagement and higher ratings all depend on one thing: Listener attention. And the key to gaining attention is getting breaks off to a fast start. This eBook […]
by Tracy Johnson. This guide to creating winning content provides an in-depth guide to engaging listeners. Backed by years of research from Strategic Solutions Research, you get details on: What Causes Tune Out? What […]
by Tracy Johnson. Discover the power of a recycling strategy to deliver more value from your best content. You’ll learn why and how recycling can work for your show as we explore the techniques of re-playing, […]
Morning Radio Revisited should be required reading for anyone doing personality radio-and anyone who wants to.
Tracy, all I can say is WOW, you’ve really nailed it again with Morning Radio Revisited. Congratulations. It’s a great resource for everyone in the business.
The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!
I have never seen such a strong 'how to get there' guide about show and personality development.
We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.