The Bookstore

Inspiring resources to advance your career

Morning Radio Books & Downloads

Note: If purchasing a digital download, look for the on-screen link after checkout. You’ll also receive an email with links to download your products. If you don’t see it in your inbox, check your spam or trash folder.

Fix Your Station For Generation Now eBook
eBook

by Tracy Johnson. Industry experts have told you all about millennials. They’re unique, different and hard to reach. And they grew up in a world where radio wasn’t as important as in the past. […]

Radio’s Essential Guide To Using Twitter Like a Boss eBook
eBook

by Tracy Johnson & Lisa Waters. To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them […]

Winning Features And How To Use Them eBook
eBook

  by Tracy Johnson. Features are the fastest way to build an on-air following. They establish promotable moments, act as a container for content and attract listeners by being familiar. Now you can learn […]

Treat Them Like Dogs eBook
eBook

  by Tracy Johnson The single most important skill for a program director or manager is coaching air talent. It’s just like raising a puppy! That’s why managers and programmers should Treat Them Like […]

7 Deadly Sins of Radio Personalities eBook
eBook

  by Tracy Johnson Sometimes the difference between a major break-through in your career is as simple as identifying what needs to be corrected. Air personalities commonly make 7 mistakes-the deadly sins-that hold them […]

Build a 5-Star Personality Brand ebook
eBook

  by Tracy Johnson & Angela Perelli If you’re on the air, or coaching someone who is, developing a character profile is the most important thing you can do for your future. A well-defined […]

It’s All About The Hook eBook
eBook

  by Tracy Johnson. Time Spent Listening, increased engagement and higher ratings all depend on one thing: Listener attention. And the key to gaining attention is getting breaks off to a fast start. This eBook […]

Content Superhero eBook
eBook

  by Tracy Johnson. This guide to creating winning content provides an in-depth guide to engaging listeners. Backed by years of research from Strategic Solutions Research,  you get details on: What Causes Tune Out? What […]

George Johns

George Johns
Consultant, George Johns Company
Miami

I just read the book again. The only thing I can’t figure out is why Tracy is giving away a million dollars worth of secrets for $29.95.

Patrick Quarcoo

Patrick Quarcoo
President/CEO, Radio Africa
Nairobi

When I needed help reinventing, reformatting and reinvigorating a mature morning show I knew exactly the person to turn to. The man who wrote the book. Tracy truly understands the chemistry of a creative and consistent, winning show, how to bring it about, how to grow it and how to keep it winning.

Greg Simms

Greg Simms
Air Personality, KRTH 101
Los Angeles

Get a copy of this book for EACH and EVERY air personality on your station. And don’t forget the producers and support staff. Tracy has managed to identify exactly what it takes to win!

Johnjay & Rich

Johnjay & Rich
Air Personalities, Johnjay & Rich Show
Syndicated

We’ve read the Morning Radio books three times and each time we find something new. It should be mandatory reading for everyone involved with a show.

Paul Amos

Paul Amos
Managing Director, XTRA Research
Brisbane, Australia

Tracy has a unique ability ability to recognize, respond and reinvent in the face of a hyper-changing landscape. He knows compelling content and has leading edge insights into the new digital world. This makes Tracy a rare master of media.